It is for people who feel the gap between the life they are living and the life they sense is possible for them. That could be someone at a career crossroads, someone who has built everything on paper and still feels something is missing, or simply someone who has never properly stopped to ask what they actually want.

Start with the Clarity Check. It is free, it takes about twenty minutes to sit with properly, and it gives you a genuine picture of where you actually are across three areas of your life. Most people find it more revealing than they expected. From there, you will know whether you want to go further.

Your Next Chapter Call is a thirty minute conversation, not a sales call. Mubeen will ask you a few real questions about where you are and where you want to be. You will leave with at least one clear thought you did not arrive with. If working together feels right for both of you, you will discuss next steps. If it does not, that is completely fine.

No. The work here is designed to be accessible whether you have spent years in personal development or have never read a self-help book. What matters is that you are willing to look at yourself clearly. Experience is not a prerequisite for that.

Mubeen is currently based in North Africa and works with people across the UK and internationally. All sessions take place online via video call, which means location is never a barrier.

Most coaching starts with goals. Life by Design starts with clarity. Goals built on an unclear foundation tend not to hold, so the work here goes deeper first, asking what you actually want and why, before moving to what you are going to do about it. It tends to produce changes that last.

No, and Mubeen will not pretend otherwise. What he can promise is the conditions for real change, structured sessions, the right questions at the right time, and a process built on genuine experience of what actually shifts people from stuck to moving. What you do with that, in the sessions and after, is what determines the outcome. No coach can guarantee another person’s choices, and the people who get the most from this work are the ones who show up and do it themselves.

They are designed as one continuous journey rather than three separate products. The Clarity Session is the starting point for everyone. Foundations builds directly on it, and if you are beginning with Foundations, your Clarity Session is included as the first step rather than a separate purchase. Transformation goes deeper still, and is only available to those who have completed Foundations, because that level of change only holds for people who have already proven to themselves they can do the work.

If you change your mind, there is a 48-hour goodwill window from the moment you pay, provided your first session has not yet happened, for a full refund with no questions asked. This is a choice Mubeen makes rather than a legal requirement, and it applies the same way no matter where you are based. Once your first session has taken place, or the 48 hours has passed, payments are non-refundable, because real change depends on genuine commitment from both sides.

It did not start as a brand. It started in 2007 with a decision, a deliberate, uncomfortable choice to build our family life around what we actually valued rather than what made sense to everyone else. We chose to live in a part of the country where almost nobody who shared our background lived, where the path forward had to be created rather than followed. That chapter, including becoming the first person of our background to teach in that county's secondary school system, was covered by the Times Educational Supplement and emel magazine. Not because it was designed to be a story, but because it was simply what happens when you decide to live by design rather than by default, long before you have a name for it. Nearly two decades later, that same principle is what everything here is built on.